Green-C exists to unlock and scale up the commercial opportunity to restore forests. By including local rural communities in the supply chain, we work together for forest preservation. Our focus is on creating new trading pathways, by offering market linkages to individual customers, retailers, distributors, and wholesalers. We help local brands to grow, by telling the story of their unique products.

The startup was founded by the scientist and awarded creative Miguel Pinheiro.

Miguel worked across multiple projects within the cinema, sustainability, beauty and advertising industries, and developed other non-fiction authorial work (focussed on biodiversity, environment, traditional populations, and cultural uniqueness). His work has been published and broadcasted in several outlets in Europe, Africa, and the Americas, in companies such as BBC, Al Jazeera, Rotary, Channel 4, O Globo, NowThis, HBO Latam, Cifor, or FOX. He is also proficient in Forest Carbon (World Bank, GIZ), Bioeconomy (EMBRAPA), IP (INPI), Ecosystem Restoration (UN), Blockchain (FIAP), and NFTs (Innovation Hub).